DKNY Jeans International will unveil a new retail concept with today’s opening of a Singapore boutique.
Located in the city’s Paragon Shopping Center, the new store will be a prototype for other DKNY Jeans freestanding units and concept shops. The company plans to unveil boutiques in Jakarta, Indonesia; Hong Kong; Beijing, and Sydney, as well as concept shops in China, Taiwan and Thailand.
The company operates and distributes to 160 DKNY Jeans freestanding, shop-in-shop and multibrand stores. At this point, 11 new concept stores are expected to open by next year.
Inspired by New York City’s Meatpacking District, the 1,100-square-foot new space is meant to convey a Manhattan energy and attitude. Designed with an industrial feel, there are whitewashed brick walls, concrete floors, a zinc ceiling, steel I beams, metal chains with a muted finish, hooks, cages, water pipes and neon lighting. The store’s merchandise easily can be moved around, thanks to a pulley system and collapsible wire mesh wall. There is also a display case reminiscent of a vinyl record player that will be used to showcase T-shirts with graphic designs. Accents of DKNY Jeans’ signature taxicab yellow provide shots of color throughout the shop.
Prada, Gucci, Burberry, Miu Miu, Jimmy Choo, Miss Sixty, Calvin Klein Jeans and Tod’s are among the stores housed in Paragon Shopping Center’s six levels. Originally opened on Orchard Road in 1997, the shopping destination has been renovated over the years, most recently in May.
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