Donna Karan International has set its sights on Russia for DKNY.
DKI is working with JamilCo Group, a leading Russian luxury brand distributor, to open freestanding DKNY stores across the country. Since October, three DKNY boutiques have opened in Moscow: at Gum, the mall-like department store that faces the Red Square, as well as the Metropolis and Seasons malls. It also launched similar units on Nevsky Prospect in St. Petersburg, at the Europa Mall in Yekaterinburg and at Astor Plaza in Rostov-on-Don.
“We see Russia as one of the key markets in our BRICs development strategy, which already has us rapidly growing in China and India,” said Mark Weber, chairman and chief executive officer of DKI and ceo of LVMH U.S. “We have had a strong and focused business in Russia for some time; however, partnering with JamilCo will boost our growth in this market, as it will position us in key cities with an aggressive freestanding store rollout over the coming years.”
There are plans for three more DKNY boutiques before the end of this year, and more than 20 additional stores in the next five years.
The company feted its commitment to the market on April 5, when it staged a reprise of its fall runway show at Moscow’s Chocolate Factory, with DKNY president Mary Wang and brand ambassador Ashley Greene present, and a performance by Estelle for 1,000 guests.
“We strongly believe in the brand, and we are confident of building it together to make it one of the leading brands in the Russian fashion market,” JamilCo Group president Khaled Jamil added.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty