Donna Karan International has set its sights on Russia for DKNY.
DKI is working with JamilCo Group, a leading Russian luxury brand distributor, to open freestanding DKNY stores across the country. Since October, three DKNY boutiques have opened in Moscow: at Gum, the mall-like department store that faces the Red Square, as well as the Metropolis and Seasons malls. It also launched similar units on Nevsky Prospect in St. Petersburg, at the Europa Mall in Yekaterinburg and at Astor Plaza in Rostov-on-Don.
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