NEW YORK — Looking to build off the success it has had with a similar project in Los Angeles, DKNY has opened a pop-up concept shop in the Flatiron District here with a well-edited mix of off-the-runway looks.
The 2,000-square-foot space at 168 Fifth Avenue opened its doors Friday, joining a bustling neighborhood that includes Club Monaco, Restoration Hardware, MAC Cosmetics, Eileen Fisher, BCBG and Eataly. DKNY president of retail Carol Sharpe said, “We were looking at all the key neighborhoods. We knew we wanted to test this here. We knew the brand would get more visibility in New York City.”
Unlike the brand’s concept shop in the open-air Century City Mall in Los Angeles, the New York location has more of an urban feel with exposed brick walls, and display tables and shelves made from repurposed scaffolding. Another point of distinction is that “New York” and other words such as “will never leave” are spelled out in lights. Fresh flowers from the city’s flower district soften up the interior.
DKNY set out to design a neighborhood-y space that would appeal to Flatiron District shoppers — many of whom buzz into stores during their lunch breaks. Judging from staffers’ reactions, window shoppers and first-day buyers, Sharpe expects a silk camp shirt, a simple tote handbag, grommet sneakers and jeans to be popular. The mix includes DKNY Pure, jeans and fashion items. “We can change the assortment really easily depending on what the neighborhood reacts to,” Sharpe said. “It really has a point of view.”
Shoppers will also walk away with bags stamped with a “DKNY Flatiron Pop-up Open” icon that includes a little grid map showing exactly where the store is located.
Patti Cohen, Donna Karan Inter-national’s executive vice president of global marketing, said, “It really feels like part of the neighborhood and almost as though it’s always been there.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye