By  on March 1, 2013

NEW YORK — Looking to build off the success it has had with a similar project in Los Angeles, DKNY has opened a pop-up concept shop in the Flatiron District here with a well-edited mix of off-the-runway looks.

The 2,000-square-foot space at 168 Fifth Avenue opened its doors Friday, joining a bustling neighborhood that includes Club Monaco, Restoration Hardware, MAC Cosmetics, Eileen Fisher, BCBG and Eataly. DKNY president of retail Carol Sharpe said, “We were looking at all the key neighborhoods. We knew we wanted to test this here. We knew the brand would get more visibility in New York City.”

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