MILAN — Dolce & Gabbana is launching its first watch collection, positioned in the luxury range. The men’s line, comprising 52 models, will be available at select Dolce & Gabbana boutiques starting June 18, with a total of 30 venues by the end of the year.
“It’s interesting to offer products that one must look for, special things that are difficult to find,” said Stefano Gabbana of the highly selective distribution.
The collection of timepieces, which are Swiss made and designed in-house, includes three product lines: the more classic DG7, with bracelets featuring the traditional Fifties mesh Milano chain; the sports-inspired DS5, with COSC-certified chronometers and chronographs that have passed accuracy and precision tests by the Official Swiss Chronometer Testing Institute, and the DG7 Gems, whose dials are embellished with diamonds, rubies, sapphires or emeralds.
Domenico Dolce took pains to underscore that the watches, even the richest ones, are “never too flashy,” as the goal was for the line to be “tasteful and unpretentious.”
Of note is a physical vapor deposition system that integrally colors the gold of cases and bracelets. The watches feature mechanisms from ETA, the Swatch Group subsidiary that supplies watch movements to most of the industry.
The watches retail for upward of 2,000 euros, or $2,513 at current exchange. “Of course, the price of a watch with a bracelet made of alligator skin or studded with jewels will spike significantly,” said Gabbana.
Dolce compared this launch with the unveiling of the brand’s jewelry pieces in fall 2011, as both represented a style evolution. “We didn’t wonder whether this was the right moment, we just felt the moment had come, just as we did with our jewels,” Dolce remarked.
Dolce & Gabbana’s timepieces are also steeped in Italian tradition, as is the jewelry line, with its precious charms and black jade rosaries. “A man cannot not have a watch, it’s part of a man’s style, it’s one of the few accessories that he can wear, and it was a category that was missing for us,” said Gabbana. The designer said Dolce “loves watches and their mechanisms and he likes to keep informed on all the latest news and developments.”
Gabbana, on the other hand, is more interested in functionality and fashion aesthetics. “I’ve never been a fanatic; a watch is more of an accessory, like a bracelet, and I need it to know what time it is,” said Gabbana, who has been wearing a DG7 prototype for the past six months.
Asked for reasons for opting for a men’s line, Dolce said: “We like women with men’s watches, watches are not categorized by a specific gender, perhaps size is more of a differentiating element.”
The designers compared the three watch categories to the brand’s three The One fragrances — Sport and Gentleman, in addition to the classic original scent. In June, the company will launch an international dedicated ad campaign with three different models to embody the diverse personalities associated with each watch. The images, taken by Mariano Vivanco will feature David Gandy for DG7; Adam Senn, who also stars in The One Sport ads, for the sporty DS5, and Enrique Palacios for DG7 Gems.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)