NEW YORK — The way Donna Karan viscerally connects with her customers is the stuff of industry legend. During personal appearances, she likes to step into the dressing room to help her clients try on looks, gives them fashion advice, and often becomes their on-site best friend and confidante.
Donna Karan International’s new e-commerce site, which goes live today, is as close to a personal appearance by the designer as possible. From engaging consumers in an interactive way to addressing issues of philanthropy and social responsibility, it is filled with Donna-isms that serve to translate Karan’s own inspiring qualities onto computer screens. Designed and built by online design firm Createthe Group and powered by CTS Ecommerce Platform, the site, which can be accessed through donnakaran.com and DKNY.com, takes a content-meets-commerce approach. In a groundbreaking move for a fashion house, DKI is partnering with New York magazine and the nymag.com site for content on things to do in Gotham, Karan’s evergreen source of inspiration.
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