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DSquared2: Fierce Style

Known for its daring styles, Dsquared2 does not disappoint when it comes to launching its new men’s and women’s eyewear collection this spring.

Appeared In
Special Issue
WWD A issue 02/16/2009

Known for its daring styles, Dsquared2 does not disappoint when it comes to launching its new men’s and women’s eyewear collection this spring.

Running a print ad featuring sunglass-clad models Naomi Campbell and Linda Evangelista locked in a catfight, Dan Caten, Dsquared2 designer and co-owner, says the brand was envisioning a “glamorous Charlie’s Angels” effect involving “women being strong, aggressive and very assured.”

That complements the Seventies-inspired women’s styles, many of which are wide and angular with big round lenses. Men’s frames, meanwhile, range from tear-drop-shaped metal to square-shaped acetate embellished with a touch of gold. Prices run from $290 to $435.

The 16-style collection, made in Italy by Marcolin, will be available at Saks Fifth Avenue, Bloomingdale’s and Bergdorf Goodman in May.