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DSquared2: Fierce Style

Known for its daring styles, Dsquared2 does not disappoint when it comes to launching its new men’s and women’s eyewear collection this spring.

Appeared In
Special Issue
WWD A issue 02/16/2009

Known for its daring styles, Dsquared2 does not disappoint when it comes to launching its new men’s and women’s eyewear collection this spring.

This story first appeared in the February 16, 2009 issue of WWD.  Subscribe Today.

Running a print ad featuring sunglass-clad models Naomi Campbell and Linda Evangelista locked in a catfight, Dan Caten, Dsquared2 designer and co-owner, says the brand was envisioning a “glamorous Charlie’s Angels” effect involving “women being strong, aggressive and very assured.”

That complements the Seventies-inspired women’s styles, many of which are wide and angular with big round lenses. Men’s frames, meanwhile, range from tear-drop-shaped metal to square-shaped acetate embellished with a touch of gold. Prices run from $290 to $435.

The 16-style collection, made in Italy by Marcolin, will be available at Saks Fifth Avenue, Bloomingdale’s and Bergdorf Goodman in May.