MILAN — Dubbed Wild, the new Dsquared2 men’s scent is all about muscular masculinity, with an advertising campaign shot by Steven Klein that draws explicit parallels between model Silvester Ruck and an untamed stallion on the loose.
Noting that the brand already had a successful, nature-themed fragrance in its portfolio — the label’s very first scent, He Wood — designer Dan Caten said he and his brother Dean had wanted to follow up with another scent that expressed freedom, pride and speed. “It’s a raw roll in the hay — the whole idea is to be a bit raw,” he noted, adding, “Even the bottle is kind of harnessed.”
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)