By  on August 15, 2014

MILAN — Dubbed Wild, the new Dsquared2 men’s scent is all about muscular masculinity, with an advertising campaign shot by Steven Klein that draws explicit parallels between model Silvester Ruck and an untamed stallion on the loose.

Noting that the brand already had a successful, nature-themed fragrance in its portfolio — the label’s very first scent, He Wood — designer Dan Caten said he and his brother Dean had wanted to follow up with another scent that expressed freedom, pride and speed. “It’s a raw roll in the hay — the whole idea is to be a bit raw,” he noted, adding, “Even the bottle is kind of harnessed.”

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