SHANGHAI — Dsquared2 designer duo Dean and Dan Caten made their runway debut in China as the closing act for this year’s Shanghai Fashion Week.
The Canadian twins showcased their fall collection on Thursday evening, the final night of this city’s annual fashion week. On Wednesday, they celebrated the grand opening of their third store in Shanghai, located in the newly opened IAPM shopping mall. RELATED STORY: Dsquared2 RTW Fall 2014 >>
Dsquared2’s participation in Shanghai Fashion Week was nothing short of calculated. The brand has been embroiled in an ongoing lawsuit here against a domestic company that registered its trademark (without the “2”) and has been opening counterfeit stores and selling counterfeit products for nearly half a decade. As a result, according to the designers, there has been widespread confusion about the authenticity of their brand. While a court in Hangzhou, a city near Shanghai, granted Dsquared2 the rights to legally distribute its brand here earlier this year, despite an application to trademark the brand in 2005, the Caten brothers said the situation is still not completely resolved and also has impeded their expansion plans in China.
“It is just a mess,” Dean said on Wednesday during an interview in their suite at the Mandarin Oriental in Shanghai’s Pudong district. “We need to let [Chinese consumers] know that we are the real McCoy, and we don’t want them to feel like they are getting ripped off. We are doing everything possible to clear this up.”
The twins said the trademark issue has been a “crying shame” for Dsquared2’s business on the mainland. They said they were invited by local government officials in Shanghai to showcase their collection here as part of an effort to educate the market about who Dsquared2 really is.
“There has been a little bit of confusion,” Dan said. “We are here to straighten that confusion out.”
Prior to landing in Shanghai, the twins were in Hong Kong to celebrate the opening of a new store in the IFC Mall. In China, additional openings are slated in Chengdu and Chongqing this year.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)