SHANGHAI — Dsquared2 designer duo Dean and Dan Caten made their runway debut in China as the closing act for this year’s Shanghai Fashion Week.
The Canadian twins showcased their fall collection on Thursday evening, the final night of this city’s annual fashion week. On Wednesday, they celebrated the grand opening of their third store in Shanghai, located in the newly opened IAPM shopping mall. RELATED STORY: Dsquared2 RTW Fall 2014 >>
Dsquared2’s participation in Shanghai Fashion Week was nothing short of calculated. The brand has been embroiled in an ongoing lawsuit here against a domestic company that registered its trademark (without the “2”) and has been opening counterfeit stores and selling counterfeit products for nearly half a decade. As a result, according to the designers, there has been widespread confusion about the authenticity of their brand. While a court in Hangzhou, a city near Shanghai, granted Dsquared2 the rights to legally distribute its brand here earlier this year, despite an application to trademark the brand in 2005, the Caten brothers said the situation is still not completely resolved and also has impeded their expansion plans in China.
“It is just a mess,” Dean said on Wednesday during an interview in their suite at the Mandarin Oriental in Shanghai’s Pudong district. “We need to let [Chinese consumers] know that we are the real McCoy, and we don’t want them to feel like they are getting ripped off. We are doing everything possible to clear this up.”
The twins said the trademark issue has been a “crying shame” for Dsquared2’s business on the mainland. They said they were invited by local government officials in Shanghai to showcase their collection here as part of an effort to educate the market about who Dsquared2 really is.
“There has been a little bit of confusion,” Dan said. “We are here to straighten that confusion out.”
Prior to landing in Shanghai, the twins were in Hong Kong to celebrate the opening of a new store in the IFC Mall. In China, additional openings are slated in Chengdu and Chongqing this year.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty