Wearable technology is about to get its luxe test.
Tech giant Google has teamed once again with Diane von Furstenberg and, for the first time, Net-a-porter to put its Glass wearable technology in front of the online luxury consumer.
Diane von Furstenberg, which helped launch Glass in 2012, created a series of frames to accommodate the technology with its eyewear licensee Marchon. DVF Made for Glass — which contains an optical frame available in five colors, as well as two sunglass silhouettes that each come in four colorways — will go on sale at google.com/glass and net-a-porter.com on June 23.
The offering will be shown today for the first time with the brand’s resort collection.
So far, wearable technology — from smart watches and Google Glass to light-up shirts and health monitors — has generated more buzz than sales. But many believe that some combination of style and the digital functionality will eventually find a broader market.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @victoriastevens; Interview by @ktauer; Styled by @thealexbadia)