Industrial designer Yves Behar is banking on the idea that “change starts with your underwear.”
That’s the motto of Pact, an e-commerce (Wearpact.com) underwear label that pledges sustainability and will benefit social and environmental causes. It is also a call to action for shoppers who most likely have never given much thought to buying underwear. Through a new partnership, Béhar and his San Francisco-based Fuseproject design studio have helped develop Pact’s manufacturing, shipping and shopping experience.
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