If Target and Neiman Marcus can do it, why can’t eBay?
Corralling designers for exclusive Christmas products has become a trend and now eBay has hooked up with Billy Reid, Chris Benz, Fallon, Jonathan Adler, Ruffian, Steven Alan and Tibi to create the eBay Holiday Collective, WWD has learned.
It will be a limited-edition gift collection of men’s and women’s apparel, jewelry, travel and electronics accessories and home decor, available on eBay for the 2012 holiday season. The Collective marks the first time eBay is collaborating with a group of leading designers to create an exclusive collection, though the giant online marketplace is not new to designer exclusives, having in the recent past worked with Derek Lam, Narciso Rodriguez, Alexander Wang and Rebecca Minkoff.
Last week, WWD had an exclusive report on an unprecedented collaboration between Neiman’s and Target, whereby they are teaming with 24 Council of Fashion Designers of America designers, including Carolina Herrera, Lam, Diane von Furstenberg, Jason Wu, Marc Jacobs, Oscar de la Renta and Tory Burch, to create The Target + Neiman Marcus Holiday Collection. It will be sold beginning Dec. 1 at Target and Neiman Marcus stores, as well as at target.com and neimanmarcus.com, and feature products priced from $7.99 to $499.99, with most items less than $60.
In a different designer spin on holiday, and on a smaller scale, Macy’s for Christmas 2011 partnered with designers Karl Lagerfeld, Kinder Aggugini, Matthew Williamson and Giambattista Valli on creating exclusive gift-oriented products. Earlier in the year, the very same designers did separate one-off collections for Macy’s Impulse contemporary departments.
Other Web sites and retailers, particularly those that pride themselves on selling differentiated product, could come out with announcements soon on designer collaborations for Christmas, particularly if they want to publicize the programs in fashion magazines with long lead times. Many retailers and brands, from J.C. Penney Co. Inc. to Josie Natori and Bergdorf Goodman, have already unveiled holiday 2012 collections. EBay will release specifics on products from its Collective later in the year.
“Designers realize that the retailers need unique product so they are much more open to doing that. Multitasking is something designers have gotten used to,” said Robert Burke, president and chief executive of the consulting firm bearing his name. “I suspect you will be hearing things in the next few weeks.”
“We are certainly thinking about exclusive products with designers on a lot of levels,” and not necessarily just for Christmas, said one top executive from a major fashion Web site.
Another source said Penney’s is keen on holiday tie-ins with designers, in addition to those the chain has going for fall such as with Betseyville by Betsey Johnson, Lulu Guinness and Vivienne Tam.
Price points are not a problem for most designers, since they will trade down to mass chains and department stores, or even luxury chains seeking holiday gifts that are more affordable than the usual offerings at other times of the year. However, sales people at upscale stores aren’t always so enthused about cheaper products because it means less commission.
The eBay Holiday Collective will include more than 40 gift items, priced from $50 to $100, in a wide range of categories. Each of the seven designers created at least five items.
The Collective will go online starting Nov. 12, a few weeks before The Target + Neiman Marcus Holiday Collection gets served up. The eBay collection will be available globally, via Fashion Vault, which is eBay’s destination for special events, limited-time sales and exclusives. Free shipping anywhere is part of the program. As with all of the merchandise that appears on the eBay marketplace, merchandise from the Collective will not be owned by eBay.
“The eBay Holiday Collective marks another milestone for eBay in the fashion category,” said Jeff Somers, the general manager of eBay Fashion. “Similar to the recently announced Neiman’s and Target and Nordstrom and Topshop collaborations, our partnerships are another sign of the retail revolution under way. As consumers seek seamless, multichannel, anytime-anywhere shopping, creative collaborations point to the future of commerce. Our focus is on enabling commerce, and we’re achieving that by serving as a partner to retailers of all sizes.”
Somers added that the seven designers were chosen based on “their genuine enthusiasm for eBay and because each brings originality and a distinct point of view, and embodies the entrepreneurial spirit of our marketplace.” The designers are also compiling wish lists and gift lists featuring their favorite finds from eBay. These gift guides will be accessible online and through eBay’s mobile app.
“I am an avid eBay shopper and often find great items for our home and our shops on eBay, so the collaboration was a natural fit,” said Reid.
“To have the opportunity to collaborate with eBay, in the company of such inspired designers, for the holidays, is such a treat for me,” said Benz.
“It has always been my goal that Fallon be an attainable collection for the fashion conscious,” said Dana Lorenz of Fallon.
“I am obsessed with eBay,” said Adler. “EBay has changed the way I shop, and, I’m afraid, distracted me from doing my work — but that’s another story.”
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)