Edun has named Danielle Sherman creative director, succeeding Sharon Wauchob, who designed the label for six seasons and is exiting to focus on her namesake collection.
Sherman has been with Alexander Wang since 2008, most recently as design director of the men’s and women’s T by Alexander Wang lines. Earlier, she cofounded The Row with Ashley and Mary-Kate Olsen from 2005 to 2007.
“Coming from her success with two well-respected brands, Danielle brings her experience and strong design sensibility to Edun,” said Ali Hewson, who founded the brand with her husband, U2 front man Bono, in 2005. “Bono and I are impressed by her creativity and believe her unique approach and vision will help grow the brand.” RELATED STORY: Edun Fall 2013 >>
Sherman, 30, starts at Edun today, reporting to chief executive officer Janice Sullivan.
LVMH Moët Hennessy Louis Vuitton acquired a 49 percent stake in New York-based Edun in 2009, with Bono and Hewson retaining a 51 percent share. The brand is sold in about 200 doors globally, with key accounts including Neiman Marcus, Nordstrom, Bloomingdale’s, Scoop, Holt Renfrew, Browns, Le Bon Marché and L’Eclaireur.
“We want to thank Sharon Wauchob for her vital role in refining the Edun brand. She has been instrumental in laying the foundation for Edun’s future growth, and we wish her every success with her own line,” said Sullivan.
Wauchub joined Edun in a consulting capacity in 2009, working from Paris, where her own label is based. Sherman’s appointment brings a full-time creative director to Edun’s New York headquarters to focus on the brand. Bono and Hewson live in Dublin, where they have children in school, but are in regular contact with the Edun team in New York.
“The appointment of Danielle as full-time creative director marks a step-change in the development of Edun as a brand of fashion and meaning,” said Antonio Belloni, managing director at LVMH and a member of Edun’s board. Also on the board are Bono, Hewson, Sullivan, LVMH head of business development Mathieu Brisset, Donna Karan International chairman and ceo Mark Weber, Elixir Partners managing director Gail Zauder and financial manager Gary Jermyn.
Edun was founded with the aim of increasing trade and apparel manufacturing in Africa. Edun expects to source 40 percent of its production in Africa this year.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion