By  on January 19, 2010

Living up to a recent pledge that its socially conscious clothing label should be as much about design as it is about message, Edun has named Sharon Wauchob creative director.

The company is hopeful Wauchob, who will continue to design her 10-year-old signature collection in Paris, will breath a little more fashion into the collection and amplify its offerings. At ease in the luxury arena, Wauchob is no stranger to LVMH Moët Hennessy Louis Vuitton, which took a 49 percent stake in Edun last year. In 1997, a few years after graduating from Central Saint Martins, she packed up for Paris to work on textile development and accessories for the Paris-based group.

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