By  on November 24, 2011

PARIS Elie Saab will open its first store in Asia next January in Hong Kong’s Landmark Mall, as part of a plan to double its network of freestanding stores by the end of 2012.

Elie Saab managing director Chucri Cavalcanti said the choice of location was strategic, as the brand hopes to open stores in Beijing and Shanghai by early 2013 at the latest.

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