On the eve his of fashion week presentation, Elie Tahari is looking to bolster his burgeoning men’s brand by branching out into another classification.
The designer, best known for his women’s contemporary sportswear, will launch a line of tailored clothing with Peerless Clothing International, which will produce the suits and sport coats under license.
“This partnership was the next step in continuing to build our men’s brand and will allow our customers to further experience the world of Elie Tahari,” said brand chairman and chief executive officer Elie Tahari. “Men are dressing up more, and they want to look good. I think there’s room for newcomers as long as you produce something fresh and exciting.”
The collection follows the recent introduction of two other classification lines and marks the brand’s continued offensive into the men’s side of the business. Elie Tahari belts and small leather goods were introduced in fall 2008, and furnishings with Bloomingdale’s launched last fall.
While the women’s business is “much bigger,” according to Tahari, the company has identified men’s as a growth area. Since launching men’s sportswear in 2006, the company has altered floor plans in its own doors to housemen’s products, built a growing wholesale business and continued to emphasize men’s wear during New York Fashion Week. On Tuesday, Elie Tahari will show its 10 men’s looks separate from the women’s — a first for the brand. The company said volume from the men’s business should double between now and next year.
To support this growth, the company will debut its first ad targeted to the men’s market this fall. Like the women’s campaign, the men’s ad, which will drop in T, The New York Times Style magazine, will be shot by Terry Richardson.
The ad will contain looks from the new tailored clothing offering, which features dark and dressy suits and sport coats featuring cashmere, mohair blends, cotton/cashmere blends and wools in a softly constructed, slim silhouette. Suits retail up to $898. Sport coats are priced between $398 and $698. There is also a limited edition tuxedo.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)