MILAN — Emilio Pucci will fete the opening of its new Avenue Montaigne boutique on Saturday with a cocktail reception, followed by a dinner and a party at Monsieur Bleu in Paris.
“Historically, Paris is one of our biggest markets, together with the U.S., and this boutique is symbolic for us,” said Alessandra Carra, president and chief executive officer, during an interview at the Pucci showroom in Milan. The new, two-floor Paris store, at 1,296 square feet, replaces a smaller unit on the same street, and was designed by creative director Peter Dundas and architect Joseph Dirand, who incidentally also designed Monsieur Bleu.
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A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"