By  on November 25, 2010

MILAN — Giorgio Armani SpA has launched an Emporio Armanionline store in China, becoming the first western fashion brand to openan official e-commerce site in the country, according to those involvedin the project. The site,, is powered by Italian onlineretailer Yoox.

Giorgio Armani said the growing importance ofthe Chinese online market prompted him to launch the site, which wasunveiled Friday. The company “identified a significant group of fashionconsumers who will certainly appreciate this new approach to shopping,one that becomes more popular every day,” the designer said.

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