At a time when fashion brands are evaluating retail strategies, Eres continues its aggressive rollout of boutiques worldwide.
The Chanel-owned specialist of luxury lingerie and swimwear will open its first store in Kiev, Russia, Nov. 25, followed by its first store in St. Barth’s on Dec. 1. The Kiev unit will be Eres’ second entry into the Russian market and follows the opening of a dedicated Eres shop area at Tsum in Moscow in August. Eres also opened its doors for the first time in Turkey with a unit in Istanbul in September. Olivier Mauny, managing director of Eres, said the Russian market is ripe with opportunity.
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