By  on July 12, 2010

The luxury lingerie and swimwear brand Eres will close its three U.S. stores beginning in August and shift to franchises and shop-in-shops, which is similar to the brand’s business model in Europe.

Olivier Mauny, president of Chanel-owned Eres, said the company is in discussions with several U.S. retailers, including Neiman Marcus, for in-store Eres spaces, as well as with retail franchise partners.

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