NEW YORK — High-end activewear brand Erin Snow is giving new meaning to testing a retail concept with a four-month commitment to a Southampton, N.Y., store this summer.
Erin Snow's first retail door opened on Friday for Memorial Day weekend and the short-term lease runs through September, with an option to renew.
"Southampton is a perfect location for the Erin Snow brand because it is really a resort destination," said designer Erin Isakov. "We're using this store as a test to determine whether we want to push forward with more retail stores in different resort destinations in the next few years."
Erin Snow, which launched as a ski brand and then added tennis, sailing and golf-inspired clothes this spring, is taking over the 800-square-foot space at 38A & 38B Jobs Lane, which the Henry Lehr store used to occupy. With Tracy Feith and Villebrequin as neighbors, the store is set in a quaint courtyard complete with a fountain. The store itself is minimal with white walls and simple fixtures, most kept over from the former tenant, as Isakov aimed to keep capital costs low.
For the first few months of summer, the store will feature items from the summer collection, most of which retails from $250 to $500, including cotton voile dresses, stretch cotton shorts and pants and trenchcoats. In August, the store will add fall items, including a sampling of the technical outerwear around which Erin Snow built its business. Additionally the store will offer special edition, sport-focused items like technical surf trunks made from performance linen.
Earlier this year, the brand hosted a pop-up store of about the same square footage during the Sundance Film Festival in Park City, Utah, giving Isakov the confidence to expand this summer.
Isakov expects the store will be profitable, and she will determine whether to keep the space or move to another Hamptons destination based on the performance. After the Hamptons, Manhattan is the next retail destination for the brand, followed by ski resort areas in Colorado or Utah, Isakov said, adding the firm has not laid out a complete retail expansion plan.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye