NEW YORK — In time for its 35th anniversary, Escada has launched an e-commerce site for three German-speaking countries, and fashion director Daniel Wingate is rejuvenating the collection with a modern chic aesthetic.
As design director of the label’s main collection and Escada Sport, Wingate has moved quickly to capture the heritage and spirit of Escada while establishing a greater sense of relevance to today. During a preview of the collection at Escada’s East 55th Street store here, he said several times, “The clothes need to be ageless, timeless and versatile.”
With some unexpected time off after celebrity fittings in Los Angeles last year, Wingate checked out The Kaufmann House and other modernist architecture in Palm Springs, Calif., leaving inspired. Richard Serra sculptures, Frank Gehry steel buildings and the Getty Center’s “Herb Ritts: L.A. Style” show also fueled his creativity, with the latter’s supermodels of the Eighties and Nineties reflecting the beautiful yet powerful woman that Escada wants to dress today. He kept things young with a clean and chic black jumpsuit, a return to knitwear in an animal motif fringed cape, a lambskin coat that plays with shades of gray and texture, a printed jersey pantsuit and a signature dress with grommet details. For evening, Wingate offered a range including a gold and silver hand-beaded cocktail dress and a gray dégradé pin-dot print gown with leather trim that he likened to “Mrs. Tin Man from ‘The Wizard of Oz.’”
Daytime dresses have been top sellers on Escada’s new e-commerce site in Germany, Austria and Switzerland. Surprised that shoppers will buy $8,000 items online, Wingate is eager to see how a U.S. e-commerce site will fare, though the brand has not decided on a launch date. In the meantime, sales are healthy in 30 Neiman Marcus stores and nearly 20 Saks Fifth Avenue ones, as well as freestanding Escada stores, Wingate said. “The question of what is appropriate today is something people are defining for themselves, based on what their own lifestyle is,” he said.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)