NEW YORK — In time for its 35th anniversary, Escada has launched an e-commerce site for three German-speaking countries, and fashion director Daniel Wingate is rejuvenating the collection with a modern chic aesthetic.
As design director of the label’s main collection and Escada Sport, Wingate has moved quickly to capture the heritage and spirit of Escada while establishing a greater sense of relevance to today. During a preview of the collection at Escada’s East 55th Street store here, he said several times, “The clothes need to be ageless, timeless and versatile.”
With some unexpected time off after celebrity fittings in Los Angeles last year, Wingate checked out The Kaufmann House and other modernist architecture in Palm Springs, Calif., leaving inspired. Richard Serra sculptures, Frank Gehry steel buildings and the Getty Center’s “Herb Ritts: L.A. Style” show also fueled his creativity, with the latter’s supermodels of the Eighties and Nineties reflecting the beautiful yet powerful woman that Escada wants to dress today. He kept things young with a clean and chic black jumpsuit, a return to knitwear in an animal motif fringed cape, a lambskin coat that plays with shades of gray and texture, a printed jersey pantsuit and a signature dress with grommet details. For evening, Wingate offered a range including a gold and silver hand-beaded cocktail dress and a gray dégradé pin-dot print gown with leather trim that he likened to “Mrs. Tin Man from ‘The Wizard of Oz.’”
Daytime dresses have been top sellers on Escada’s new e-commerce site in Germany, Austria and Switzerland. Surprised that shoppers will buy $8,000 items online, Wingate is eager to see how a U.S. e-commerce site will fare, though the brand has not decided on a launch date. In the meantime, sales are healthy in 30 Neiman Marcus stores and nearly 20 Saks Fifth Avenue ones, as well as freestanding Escada stores, Wingate said. “The question of what is appropriate today is something people are defining for themselves, based on what their own lifestyle is,” he said.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty