By  on January 20, 2012

PARIS — Escada opened the doors of its new flagship here earlier this month.

The 1,700-square-foot boutique at 2 Avenue Montaigne incorporates the brand’s “gold concept,” a new store format that has already been rolled out to seven key cities in Europe and Asia. It sells the brand’s fashion and accessories in a naturally lit space featuring a monogrammed gold-colored metallic wall and a lounge area.

Services include style advisors, delivery and in-house alterations. The new store, which replaces the brand’s former outlet at number 53, rubs shoulders with Ungaro on one side and Paul & Joe on the other, replacing a former Georges Rech store. It is opposite the Maison Blanche restaurant.

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