By  on October 1, 2012

BEVERLY HILLS — As the luxury watch market has rebounded from the recession, European brands are seizing the opportunity Stateside by retooling their retail strategies to include amped-up in-store shops and new freestanding retail locations.

Two major entry points to the West Coast market — Rodeo Drive in Beverly Hills and South Coast Plaza in Costa Mesa — have been target locations for brands including Richemont’s Vacheron Constantin, IWC Schaffhausen and Jaeger-LeCoultre, as well as Rolex and Patek Philippe.

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