“It’s really about a search to take bridal into a new vocabulary, which I think is a brave thing to do.”
That was how Vera Wang summed up her approach to 2014 and she is not alone in that quest. Whereas in the past, still shots of wedding gowns would suffice for the ever-discriminating brides-to-be, now more designers and brands are trying to bring those looks to life. By posting video of their bridal runway shows, rounding out blogs with more wedding-planning tips or offering more ready-to-wear-inspired gowns, designers are intent on keeping current. However automatic such efforts might seem to the rest of the fashion industry, bridal has always leaned on the traditional.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)