“It’s really about a search to take bridal into a new vocabulary, which I think is a brave thing to do.”
That was how Vera Wang summed up her approach to 2014 and she is not alone in that quest. Whereas in the past, still shots of wedding gowns would suffice for the ever-discriminating brides-to-be, now more designers and brands are trying to bring those looks to life. By posting video of their bridal runway shows, rounding out blogs with more wedding-planning tips or offering more ready-to-wear-inspired gowns, designers are intent on keeping current. However automatic such efforts might seem to the rest of the fashion industry, bridal has always leaned on the traditional.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)