Former St. John executive Bob Green has been named president of North American operations for Façonnable, the high-end French women’s and men’s sportswear and accessories brand.
Green will spearhead the corporate, retail and wholesale operations of Façonnable in North America. The company is building a new corporate headquarters at 600 Fifth Avenue in New York’s Rockefeller Center that will open this spring. The North American arm has set up a corporate and retail team, and Green will establish a wholesale operation for the brand.
Nordstrom last year sold Façonnable to M1 Group, based in Beirut, Lebanon, for $210 million. Nordstrom bought the 58-year-old Façonnable in 2000 for $169 million, and started selling the collection exclusively in its stores in 1989. The brand has sales of $220 million, Green said.
“Until now, the entire [wholesale] business had been with Nordstrom exclusively,” Green said. “We are now rolling out a wholesale strategy.” The lines will begin hitting wholesale accounts next fall.
Green was executive vice president of sales and marketing at St. John until December, and before that was chief executive officer of Vestimenta Inc. Earlier, he was executive vice president of sales and marketing for Ermenegildo Zegna, where he worked for 10 years.
Façonnable has four freestanding stores in the U.S., and plans to open three more next year, in Lenox Square in Atlanta; Fashion Square Mall in Scottsdale, Ariz., and Post Street in San Francisco. One-third of Façonnable’s business worldwide is women’s and two-thirds is men’s wear. There are 40 Façonnable stores in Europe, where the line is also wholesaled.
In September, Nice, France-based Façonnable tapped Eric Wright, formerly with Roberto Cavalli and Karl Lagerfeld, as artistic director. Wright is responsible for the image and design of the men’s, women’s and accessories collections, and oversees the store design concepts as well as advertising and fashion shows.
Green reports to Alberto Lavia, ceo and president of Façonnable, who joined the company in July. He had been ceo of Kenzo.
Lance Isham, former vice chairman of Polo Ralph Lauren Corp., continues as Façonnable’s executive chairman of the board and strategic partner of Lavia and the M1 Group.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast