By  on November 20, 2008

Former St. John executive Bob Green has been named president of North American operations for Façonnable, the high-end French women’s and men’s sportswear and accessories brand.

Green will spearhead the corporate, retail and wholesale operations of Façonnable in North America. The company is building a new corporate headquarters at 600 Fifth Avenue in New York’s Rockefeller Center that will open this spring. The North American arm has set up a corporate and retail team, and Green will establish a wholesale operation for the brand.

Nordstrom last year sold Façonnable to M1 Group, based in Beirut, Lebanon, for $210 million. Nordstrom bought the 58-year-old Façonnable in 2000 for $169 million, and started selling the collection exclusively in its stores in 1989. The brand has sales of $220 million, Green said.

“Until now, the entire [wholesale] business had been with Nordstrom exclusively,” Green said. “We are now rolling out a wholesale strategy.” The lines will begin hitting wholesale accounts next fall.

Green was executive vice president of sales and marketing at St. John until December, and before that was chief executive officer of Vestimenta Inc. Earlier, he was executive vice president of sales and marketing for Ermenegildo Zegna, where he worked for 10 years.

Façonnable has four freestanding stores in the U.S., and plans to open three more next year, in Lenox Square in Atlanta; Fashion Square Mall in Scottsdale, Ariz., and Post Street in San Francisco. One-third of Façonnable’s business worldwide is women’s and two-thirds is men’s wear. There are 40 Façonnable stores in Europe, where the line is also wholesaled.

In September, Nice, France-based Façonnable tapped Eric Wright, formerly with Roberto Cavalli and Karl Lagerfeld, as artistic director. Wright is responsible for the image and design of the men’s, women’s and accessories collections, and oversees the store design concepts as well as advertising and fashion shows.

Green reports to Alberto Lavia, ceo and president of Façonnable, who joined the company in July. He had been ceo of Kenzo.

Lance Isham, former vice chairman of Polo Ralph Lauren Corp., continues as Façonnable’s executive chairman of the board and strategic partner of Lavia and the M1 Group.

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