By  on March 16, 2009

You have to pity luxury. For years, the all-powerful buzzword sold everything from condos to T-shirts. (Coco Chanel, who once said luxury was the opposite of vulgarity, would have been none too pleased.) But now, luxury is so devalued that the word is virtually banished from advertising, with the implication that there’s something unseemly in caring about luxury—let alone luxe fashion— given the entropy plaguing the economy.

There’s an opportunity, therefore, for the purveyors of true luxury to tactfully restore its proper signifi cance to connoisseurs. And it is precisely in these transformative moments that attention should be paid to fashion, which has always been most relevant when it reflected a cultural shift.

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