MILAN — Home collections have been among the bright spots in the recession-plagued fashion and luxury goods worlds, so it’s no surprise brands were keen to piggyback on the international Salone Internazionale del Mobile fair this year in the hopes of luring consumers to buy more fashion, not just furniture. The six-day show ends here today.
Max Mara, Roberto Cavalli, Tod’s, Dsquared, Blumarine and Moncler were among the companies that registered sales increases in their stores when they lent their spaces for parties related to the Salone. A Max Mara spokesman said during the three main days of the fair, the flagship’s sales were the highest of the year. Over at the Roberto Cavalli boutique, which served as a backdrop for modern, yet opulent, chandeliers by German-based Windfall, sales assistants hastily replaced printed or tiered cocktail dresses as they were stripped from the mannequins by eager shoppers.
Favored by sunshine and mild temperatures, about 500,000 visitors filled Milan for the fair, giving the city an injection of optimism. Bars and restaurants bustled with activity while the city center was packed with visitors attending the large number of free events.
Here, a look at what some of the major fashion houses offered at this year’s fair.
ARMANI CASA: Marking the 10th anniversary of his Casa line, Giorgio Armani opted for softer shapes, rounding off corners and sharp edges. Referencing the Twenties to the Forties, Armani played up the purity of design, discreetly concealing elements of a bar, a desk or the kitchen’s working area, for example. Lacquered doors in the designer’s iconic greige color hide the Calyx kitchen black stone top, its dark green shelves and storage facilities. Gruppo Molteni’s DADA SpA produces Armani kitchen units under license.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews