MILAN — Home collections have been among the bright spots in the recession-plagued fashion and luxury goods worlds, so it’s no surprise brands were keen to piggyback on the international Salone Internazionale del Mobile fair this year in the hopes of luring consumers to buy more fashion, not just furniture. The six-day show ends here today.
Max Mara, Roberto Cavalli, Tod’s, Dsquared, Blumarine and Moncler were among the companies that registered sales increases in their stores when they lent their spaces for parties related to the Salone. A Max Mara spokesman said during the three main days of the fair, the flagship’s sales were the highest of the year. Over at the Roberto Cavalli boutique, which served as a backdrop for modern, yet opulent, chandeliers by German-based Windfall, sales assistants hastily replaced printed or tiered cocktail dresses as they were stripped from the mannequins by eager shoppers.
Favored by sunshine and mild temperatures, about 500,000 visitors filled Milan for the fair, giving the city an injection of optimism. Bars and restaurants bustled with activity while the city center was packed with visitors attending the large number of free events.
Here, a look at what some of the major fashion houses offered at this year’s fair.
ARMANI CASA: Marking the 10th anniversary of his Casa line, Giorgio Armani opted for softer shapes, rounding off corners and sharp edges. Referencing the Twenties to the Forties, Armani played up the purity of design, discreetly concealing elements of a bar, a desk or the kitchen’s working area, for example. Lacquered doors in the designer’s iconic greige color hide the Calyx kitchen black stone top, its dark green shelves and storage facilities. Gruppo Molteni’s DADA SpA produces Armani kitchen units under license.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)