MILAN — Home collections have been among the bright spots in the recession-plagued fashion and luxury goods worlds, so it’s no surprise brands were keen to piggyback on the international Salone Internazionale del Mobile fair this year in the hopes of luring consumers to buy more fashion, not just furniture. The six-day show ends here today.
Max Mara, Roberto Cavalli, Tod’s, Dsquared, Blumarine and Moncler were among the companies that registered sales increases in their stores when they lent their spaces for parties related to the Salone. A Max Mara spokesman said during the three main days of the fair, the flagship’s sales were the highest of the year. Over at the Roberto Cavalli boutique, which served as a backdrop for modern, yet opulent, chandeliers by German-based Windfall, sales assistants hastily replaced printed or tiered cocktail dresses as they were stripped from the mannequins by eager shoppers.
Favored by sunshine and mild temperatures, about 500,000 visitors filled Milan for the fair, giving the city an injection of optimism. Bars and restaurants bustled with activity while the city center was packed with visitors attending the large number of free events.
Here, a look at what some of the major fashion houses offered at this year’s fair.
ARMANI CASA: Marking the 10th anniversary of his Casa line, Giorgio Armani opted for softer shapes, rounding off corners and sharp edges. Referencing the Twenties to the Forties, Armani played up the purity of design, discreetly concealing elements of a bar, a desk or the kitchen’s working area, for example. Lacquered doors in the designer’s iconic greige color hide the Calyx kitchen black stone top, its dark green shelves and storage facilities. Gruppo Molteni’s DADA SpA produces Armani kitchen units under license.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)