By  on May 13, 2010

Origin myths, legacy stories, reverence for founding dates, forefathers and artifacts. It sounds like a trip to the American Museum of Natural History — or perhaps your local men’s boutique.

Driven by consumers that have developed a taste for iconic, classic apparel, heritage has become hip, turning the fashion truism — that everything old is new again — on its head. These days, everything new looks kind of old.

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