By and and and  on December 14, 2009

Fashion and luxury brands still grappling with Facebook and Twitter should brace themselves: Foursquare and Google Wave are among new tools on the horizon with potential applications for brand building and e-commerce.

Experts are still counseling measured and clear-headed steps into the digital world, which continues to be unfamiliar and tricky territory for brands accustomed to tightly controlling their image and information about their products and business.

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