By  on February 3, 2011

Not everyone in the contemporary market is angling for the youth vote. Meet Ammara Yaqub and her new collection Ammara, which, launching for fall, targets a more mature customer at a lower price point. It’s a look she describes as “refined contemporary.”

“I felt there was a void in the marketplace,” says Yaqub, 31. “You go to the contemporary floors and there’s great stuff to buy, but everything is skewed very young. You could go to the designer area, but you may not want to pay $2,000 for a dress.”

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