NEW YORK — Honeysuckle may be Pantone’s color of the year, but if leading fashion designers have their way, green will come out on top.
The Green Movement is getting a “haute” stamp of approval with the launch of Runway to Green, a fund-raising initiative with a runway show set to take place at Christie’s here during the auction house’s Bid to Save the Earth event on March 29. Net-a-porter.com is the exclusive online retailer for the launch.
Prada, Balenciaga, Burberry, Gucci, Michael Kors, Diane von Furstenberg and Marc Jacobs are among the participating fashion houses and designers.
The project is an evolution from 2008’s Runway to Change initiative, which was spearheaded by Sylvana Ward Durrett, director of special events at Vogue, and Luisana Mendoza, a former assistant to Vogue editor in chief Anna Wintour. At the time, they asked American designers to create items under $100 that ultimately raised about $3 million for the presidential campaign of Barack Obama.
“We felt Runway to [Change] was a great business model, and thought about ways that it could not only work politically, but also for humanitarian, philanthropic and environmental causes,” Ward Durrett said. “We thought it was time to change the status quo — that idea that organic and green somehow mean lesser value, with cheap-looking organic cottons that are less glamorous.”
Unlike the Runway to Change effort, Runway to Green includes international designers. Other participating fashion brands include Yves Saint Laurent, Oscar de la Renta, Stella McCartney, Jason Wu, Tory Burch, Alexander Wang, Manolo Blahnik, Derek Lam, Osklen, Marchesa, Marni, Timex 80, Rachel Roy, Rag & Bone, Thakoon, Tommy Hilfiger and Pringle of Scotland.
The designers were asked to create a fashion piece as part of their fall 2011 collections, which didn’t necessarily have to be green. The designer firms instead are committing to participate in the National Resources Defense Council’s Clean by Design educational program to learn more about integrating greener practices into their companies.
The pieces will be identified by a special hangtag and wholesaled alongside the designers’ fall collections. A portion of every wholesale sale will benefit Runway to Green, which, in turn, is earmarking those funds for several environmental organizations, including the Natural Resources Defense Council, the Alliance for Climate Protection and the United Nations Environment Programme’s Billion Tree Campaign.
Christie’s Bid to Save the Earth event, where the clothes will make their debut in a runway show underwritten by Tiffany & Co. and styled by Vogue fashion director Tonne Goodman and Vogue contributing editor Tabitha Simmons with several Tiffany jewels, will be hosted by David and Susan Rockefeller; François-Henri Pinault and Salma Hayek; Graydon and Anna Carter, and Vogue. On the night of the show, Net-a-porter.com will start offering the collection exclusively for a limited time, months before the collection hits the designers’ stores and select department and retail stores for fall. The e-tailer also committed to selling every item from the first Runway to Green collection. “By having the participation of 24 brands in this fund-raising initiative, we feel it sends a strong message that the fashion community is prepared to mobilize on behalf of an important environmental cause, raise awareness and contribute funds to support some of its champions,” said Natalie Massenet, Net-a-porter.com’s chairman and founder.
Through its partnership with Christie’s Green Auction, Runway to Green also will benefit the Central Park Conservancy, Conservation International and Oceana. The plan is to stage similar Runway to Green events around the world in the future.
“This collaboration constitutes one of the most important commitments made on behalf of the fashion industry to learn and address its impact on the environment,” Runway to Green chairman Lorenzo Roccia said. “It uses the power and reach of the industry to deliver a global message about the relevance and necessity to be educated on our individual role and responsibility in protecting the environment.”
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)