LONDON — Fashion’s Night Out, the retail event spearheaded by the international editions of Vogue, has been transformed from a single night into a six-day global shop-a-thon, beginning Sept. 7.
Condé Nast will today reveal that this year’s event will begin in France, spread east and west, and then close in Greece and Turkey on Sept. 16. Sixteen countries will take part in the second Fashion’s Night Out, which is aimed at luring shoppers into stores.
Alexandra Shulman, editor of British Vogue, said “127 days to go, and we’re gearing up again for the shopping party of the year. We’re looking forward to repeating the success of last year’s events, which proved to be a real draw for British shoppers.”
In 2009, the event took place on the same night — Sept. 10 — in cities worldwide. A Condé Nast spokeswoman here said the staggered dates of this year’s event are meant to help the cities maximize their sales.
“It was done for practical reasons. We wanted to give everybody the flexibility to open on the date that worked best for shoppers and retailers,” she said.
Jonathan Newhouse, chairman of Condé Nast International, said the international Vogue editions were leading “the effort to support shops and fashion in their markets around the world.”
Priya Tanna, editor of Vogue India, said in a telephone interview she’s hoping to double the number of shoppers from 6,000 to 12,000 this year. “Fashion’s Night Out last year was the first luxury shopping festival to take place in India. It followed three consecutive days of rain and took place during an inauspicious time on the Hindu calendar for buying expensive items. But neither the rains nor the Hindu gods could stop the shoppers from coming,” she said.
Vogue India, Tanna said, will begin “aggressive promotion” of the night, beginning with the July issue. Tanna’s team is already organizing radio and TV tie-ups and the launch of an official Web site in June. They are also planning a raffle of luxury items and hoping to organize travel packages for shoppers who live outside Delhi.
She said designers and stores are already planning special events, such as appearances by tarot readers and gemologists, to spice up the retail environment, and that Vogue may also stage a fashion show and photo exhibition as part of the night.
“These are more buoyant times than last year, and the event has taken on a life of its own,” said Tanna, adding she plans to be at the DLF Emporio mall in Delhi on the night, meeting every retail partner who is taking part.
Christiane Arp, editor of German Vogue, said last year’s event in Berlin was an unexpected success. She said that this year shoppers will be able to shuttle back and forth via a limousine service between the shopping hubs of Berlin Mitte in the former East Berlin and Ku’damm in the western part of the city.
She said German Vogue would begin promoting the night in its July issue and coverage would culminate with the September edition. “Last year, I said I would do the night again — it shows the power of Vogue and its relationship with its readers,” she said. Last year, she said, 60 retailers took part and Vogue is currently working on boosting that number.
Shulman said British Vogue would be organizing styling by the magazine’s staff, and will produce limited edition Fashion’s Night Out products.
France will open the 10-day event on Sept. 7, with Britain and Korea on the 8th; Australia, Germany, Italy, Spain and Portugal on the 9th; India, Russia and the U.S. on the 10th; China, Japan and Taiwan on the 11th, and Greece and Turkey wrapping things up on the 16th.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews