The top 10 countries ranked by the percentage of residents surveyed who say they buy designer brands.
The fashion-obsessed don't only live in New York, Tokyo, London or Paris these days. As part of its recent Global Designer Brand Survey, The Nielsen Company asked 25,000 consumers in 48 countries if they bought designer brands when they shop. (Neither the term "designer" nor price points were specified to respondents.) While some of the top countries may surprise, it turns out all 10 boast well-known shopping streets and plenty of designer boutiques — including ones for local brands. And most of the countries also hold their own fashion weeks. A word to designers who are looking to expand globally — if you haven't entered these regions already, it might not be a bad idea.
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