MILAN — The first Emanuel Ungaro collection designed by Italian designer Fausto Puglisi will be unveiled today with a runway show at the Chamber of Commerce venue in Paris.
“It’s a fantastic brand with an international charm, and an incredible fame — there is a strong request for the label and room for it in the market,” said Massimo Ferretti, chairman of Italian apparel manufacturer Aeffe SpA, which tapped Puglisi in September to relaunch the top line. After previous unsuccessful attempts prior to Aeffe to rejuvenate the Ungaro brand, Ferretti said the turnaround starts with a clean slate.
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