ROME — Fendi is launching a new digital platform and communication project to speak to the elusive Millennial generation.To guarantee authenticity, the web site, called “F is for…,” is conceived by Fendi employees in that same age bracket.“We’ve seen many young people approach us, and we want to be appealing to them even more through an authentic vehicle,” said chairman and chief executive officer Pietro Beccari. “It’s a platform where they can exchange ideas, it offers a point of view that is inclusive, calling for fresh input.”Mobile-first, "F is for…" will appear on fendi.com starting Feb. 6. The Rome-based luxury company will celebrate the launch with a party for Millennials in New York on Feb. 10 at Fulton Market Building. The event is pegged as the “First-Ever Fashion Music TV-Show,” and as a new experimental live experience with performances by Chinese singers Bohan Phoenix, Howie Lee and Meuko!Meuko!; up-and-coming singer Abra; South Korean singer Jenny FTS with rapper Keith Ape; Miso; Metro Boomin playing with 21 Savage; Lil Uzi Vert; Migos and DJ sets by the Welsh DJ, producer and DJ Award winner Jamie Jones with the South Korean, Berlin-based artist Peggy Gou. Customized and perfumed T-shirts will be gifted for the occasion.“The idea,” said Cristiana Monfardini, worldwide communication director, who masterminded the project, “is to share the Millennials’ vision of The New Rome, keeping a distance from stereotypes of the city and offering a different perspective and a new language.”"F is for…" is divided in sections named Freaks, Fulgore, Faces, Freedom and Fearless. [caption id="attachment_10774910" align="aligncenter" width="1024"] A screenshot with the "F is for…" pillars.[/caption] Freaks lays out the site’s manifesto, while Fulgore offers fashion editorials, all with a link to Rome and featuring models that are all Millennials, wearing new Fendi collections mixed with vintage pieces, such as a T-shirt from Karl Lagerfeld from the Eighties. The photos are all taken with an iPhone 7. “We want to capture the moments as they are without being perfect,” Monfardini explained. For this reason, the models pose freely, without striking a pose and there are no retouches or post-production, so that the images are not polished or glamorous. [caption id="attachment_10774915" align="aligncenter" width="768"] A Fulgore editorial on "F is for…"[/caption] Faces hinges on inspiring individuals and Freedom maps out different experiences and places around the world, including clubs, bars and restaurants, but “not of the five-star kind, they are special and unconventional,” she observed.Fearless is a creative outlet that allows to access music, art and culture. Artists can tap in to request to perform live on the rooftop of Fendi’s Palazzo della Civiltà headquarters in Rome."F is for…" will be part of the fendi.com. While declining to provide financial details, Beccari said he was “very happy” with Fendi’s online business. The company has just opened up to Switzerland, in addition to the existing markets in Europe, Japan, the U.S. and the U.K. Fendi.com counts 20 million visitors and the brand has 6.5 million Instagram followers.In terms of brick-and-mortar, the company will add a store in Sydney in March. A boutique opened in Dallas earlier this week, and Beccari said there are plans to open in San Francisco and New York’s SoHo area this year. “The U.S. is a focus,” the executive said.Beccari waved away potential concerns following the elections. “What matters is what we can do, we must go beyond [the controversies surrounding President Donald Trump] and we must work to be more creative,” rather than focus on politics, he said.
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)
@denimdaysfestival, which initially launched in Amsterdam in 2014 and has since expanded to New York, is heading to Nashville for the very first time. The two-day festival, which will take place in November, will feature brand activations, hands-on workshops by artisans and denim mills, a vintage market, live entertainment, and local food and drinks. Get all the details on WWD.com. #wwdnews #wwdfashion
Later this month, the popular “Diana: Her Fashion Story” exhibit will be reopening. @historicroyalpalaces, the charity that manages @kensingtonroyal, has been working towards adding new, never-before-seen garments to the exhibit, including this dress created by Gianni Versace for a fund-raising dinner at the Museum of Natural History in Chicago. The exhibit will reopen on April 26 at Kensington Palace @wwdfashion
“Our family has always been engaged and interested in the world around us. [My brothers and I] were always encouraged to have our own opinion at a young age, which is not always something a child is asked — especially to have an opinion with reasoning behind it,” said @yarashahidi on becoming an activist. We caught up with the 18 year old last week, where she talked about her road to acting, how “Black-ish” led her to start conversations about identity and more. Head to WWD.com to read what she had to say #wwdeye (📷: @chelsealaurenla)