MILAN — Fresh from the Fendi oven: A batch of bespoke pop-up stores for the Baguette.
They’re to trumpet the Roman house’s most iconic handbag, feting its 15th anniversary this year with a Rizzoli tome and reeditions of six of its most coveted versions.
Four temporary units are planned, the first bowing at Colette in Paris during couture week, to be followed in the coming months by temporary spaces at Dover Street Market’s London and Tokyo emporiums, and Maxfield in Los Angeles. The latter is slated to open Sept. 5 in a space spanning approximately 540 square feet.
Silvia Fendi, creative director of accessories and men’s wear, is slated to host a book signing on July 3 at Colette, which plans to display in its Rue Saint Honoré windows some of the most dazzling versions of the shoulder jewel created since 1997.
Fendi describes the pop-ups as installations rather than pure boutiques: a showcase for the large-format “Baguette” book and one-of-a-kind versions of the bag created by an array of contemporary artists.
There are things to buy, too, with silk scarves and charms sprinkled among the handbags on offer. Karl Lagerfeld, who designs Fendi ready-to-wear, created colorful purse drawings that will be reproduced on limited edition T-shirts priced at 400 euros, or about $500 at current exchange rates.
The initiatives around the Baguette, which ignited the “It” bag craze and fueled a bidding war for the company, signal a new strategic focus on iconic products at the company, owned by luxury giant LVMH Moët Hennessy Louis Vuitton and, since February, under the stewardship of chairman and chief executive officer Pietro Beccari, formerly with Louis Vuitton.
Sources estimate Fendi has already sold nearly a million of the slim-line purses, which are small enough to tuck under the arm like a loaf of French bread.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)