By  on February 20, 2014

MILAN — The first Fendi boutique in Munich opens in 12 Maximilianstrasse this week, marked by Karl Lagerfeld’s photo exhibition “The Glory of Water,” and an exclusive Baguette designed by Japanese artist Hiroshi Senju.

“We were never present in Munich with a freestanding store, but the German market is reacting very well to our products,” said Fendi president and chief executive officer Pietro Beccari. “There is a strong affinity between Fendi’s value and Germany, and Germans really appreciate Italian creativity.” 

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