By  on January 28, 2013

PARIS — Lending a hand to its mythic hometown — and enriching its brand narrative in the process — Fendi is embarking on a four-year effort to restore some of Rome’s crumbling fountains, beginning with the Trevi, WWD has learned.

Karl Lagerfeld, Silvia Fendi, Fendi chief executive Pietro Beccari and Rome’s mayor, Gianni Alemanno, are slated to host a press conference in the Italian city today to unveil the project.

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