By  on July 6, 2014

NEW YORK — Fendi is adding a playful pop to SoHo.

On Saturday, the Rome-based house opened a temporary store at 122 Greene Street, on the corner of Prince Street across from the Apple store. It features a concept that is unique to Fendi in the way it nods to SoHo’s industrial aesthetic and rotates themes each month until the pop-up closes its doors on Dec. 31.

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