By  on August 7, 2009

MILAN — Gianfranco Ferré is to dress Italian soccer team SS Lazio.

Ferré, which is owned by IT Holding SpA, has designed the official off-field uniform for the Rome-based club for the upcoming 2009-2010 soccer season, both parties said Tuesday.

Lazio players will make their first outing in the made-to-measure outfits at a cocktail party at the Ferré boutique in Beijing today, ahead of the club’s Italian Supercup final against Italian rival Inter Milan in the Chinese capital on Saturday.

Ferré follows Giorgio Armani and Dolce & Gabbana in collaborating with leading soccer teams. Armani has dressed the Italy and England squads in the past and has a deal with English Premier League club Chelsea FC, while Dolce & Gabbana provide the off-field uniforms for Lazio’s domestic rival, AC Milan.

IT Holding, which also owns the Malo and Extè brands, followed its production and licensing subsidiary Ittierre SpA, which operates under license the Just Cavalli, VJC Versace, Versace Sport, C’N’C Costume National and Galliano labels, into the Italian equivalent of Chapter 11 bankruptcy protection in February.

The group’s administrators are due to present a restructuring plan next week, although they may apply for an extension until the end of the year, sources said.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus