By  on July 2, 2010

Banking on a 10-year company veteran to convey a more cohesive brand image, the Salvatore Ferragamo Group has named Massimiliano Giornetti creative director for all product lines.

Already in charge of men’s ready-to-wear, as well as the women’s collection beginning with the fall season, Giornetti now will oversee the creative development of all of the luxury label’s categories.

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