By  on July 6, 2011

PARIS — Salvatore Ferragamo plans to unveil its first collection of jewelry, created in partnership with Gianni Bulgari, during Milan Fashion Week in September, and deliver the first styles to about 20 Ferragamo boutiques in October.

Ferragamo chairman Ferruccio Ferragamo and chief executive officer Michele Norsa hosted a luncheon at the gilded Italian embassy here Tuesday to unveil the project, a rare category expansion for the Florentine house, which just went public in Milan.

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