By  on December 5, 2011

MARANELLO, Italy — If you think simply buying a Ferrari is the ultimate luxury, think again. Now devotees can top that with a tailor-made model — choosing among Loro Piana cashmere or Ermenegildo Zegna fabrics, Japanese Kubose denim or Ballantyne argyle motifs to personalize interiors and cabin trims, while personally selecting accessories, treatments and livery color.

“Customization is a long-standing tradition at Ferrari, but materials here are specifically designed for the ‘tailor-made’ program, with a completely unprecedented choice, a dedicated team and a dedicated designer per customer,” said Fiat heir and Italia Independent founder Lapo Elkann, who helped develop the project, presented Friday at Ferrari’s headquarters here.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus