MARANELLO, Italy — Ferrari is putting the focus on exclusivity.
The strategy, unveiled by Ferrari president Luca di Montezemolo on Wednesday during a press conference held at Ferrari’s headquarters in Maranello,Italy, not only involves the company’s core automotive business, but also the brand’s various extensions.
This year, aside from cutting its supercar production, which Montezemolo said would “put a limit on the introduction of our cars in the market and exalt the concept of exclusivity,” Ferrari launched a new luxury men’s wear fashion label, called “Pr1ma.” The first capsule collection has 15 pieces including jackets, polos and t-shirts, all made in Italy using high-end materials. The collection is currently available exclusively at the newly revamped Ferrari flagshipin Maranello.
“We will also present it on the special Web site dedicated to Ferrari owners, who can take a look at the products and then buy them when they come to visit us,” said Ferrari brand director Andrea Perrone.
Ferrari willwholesale the collection to a very restricted number of multi-brand stores starting this June.
The directly controlled luxury fashion line is the last addition to a wide range of Ferrari products produced through licensing agreements with a number of major labels, including Tod’s for shoes, Hublot for watches and Vertu for phones. Those are sold both through the company’s e-commerce and at the 50 Ferrari stores located in key locations such as Milan, Venice, London, Barcelona, New York, San Francisco, Miami, Macao,Johannesburg and Dubai, as well ash Abu Dhabi’s unique Ferrari theme park, Ferrari World.
In the first four months of the year, Ferrari posted trading profits of 80.5 million euros, or $106 million at current exchange rates, up 42 percent over the same period last year.Revenues increase 8 percent to 551 million euros, or $726 million.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews